Founded in 2009, with a clear mission to create an equestrian brand designed for heavy horses and ponies. Epic®, the original heavy horsewear brand and global bestseller. In 2020 the Epic® range expanded to include a regular fit. Epic® Horsewear is now available for light, medium, and heavy horses and ponies. Using our own size charts has enabled us to create products that fit correctly, eliminating the feeling of being restricted and allowing for full freedom of movement. We create premium quality products without the premium price tag, we believe our products should be accessible to everyone.


Joanne Exton, Founder & Director, has always loved horses in particular the heavies. Through the ownership of her own heavy horses Inca – a Traditional Gypsy Cob, and Sam – a Shire Cross, she discovered a gap in the market for correctly fitting horsewear.

Both horses had a big chest and neck; short coupled with a very big apple bottom! Like other heavy horse owners, she struggled to find rugs to fit them correctly, they were always too tight around the chest and neck; then due to sizing up they were too long in the body.

“After 8 years of making do with what was available and 2 Years of should I, shouldn't I. Finally, I decided yes I should.” 

The Big Horse Shop Ltd, launched in 2009 with the first rugs becoming available in 2010.

“A rug is a necessity for today’s horses, not a luxury.”


We are a small family run business comprising of a dynamic mother-daughter duo – the Founding Director, Joanne Exton and the newly appointed Designer, Gemma Exton.

The Big Horse Shop is a global leader, bringing innovative horsewear for heavy horses and ponies. We create refined products with an intelligent sense of design focused on quality, durability, functionality and affordability, which we continue to advance for our customers. All of our products are rigorously tested by a variety of breeds for style, durability and comfort, before being put into production, ensuring everything is created to our Epic® standards.


Here at The Big Horse Shop, we not only care about creating high quality products for our customers, but we also care about the people behind the creating! 

Before choosing a manufacturer, it is important for us to go and visit the factories to see the working conditions; making sure all staff members work reasonable hours, have a safe working environment as well earning a living wage! 

We believe everybody is important, from our customers to our manufacturers.